A Helios & Partners Company 
More Candela
A Helios & Partners CompanyMiami · CDMX · San José · Bogotá · BsAsFor years, Latin American markets were a slide in someone else's deck.
A demographic footnote.
Useful enough to mention. Never important enough to lead with. That is over.
The Market
Source: emarketer
Source: HISPANIC MARKETING COUNCIL
Source: NIELSEN IQ
Source: emarketer
Media
Planning, buying, AdOps, Performance, Identity Solutions, DOOH. Digital-first, in-house and purpose-built.
PR + Influence
Earned media, Press, Social Strategy, and Influencer Programs built for Latin audiences, not translated for them.
Creative
Concepting, Design, Content Production, Experiential, and Web. Work that earns attention.
Technology + AI
AI-Augmented Operations, Apps, E-commerce and UX/UI. Built on Helios's proprietary Augmented Intelligence Framework.
Social Commerce
Tastemaker-led Selling, Live Commerce and Creator Monetization. Built for the Latin Gen Z consumer. From Discovery to Purchase, in one Feed.
A dedicated Latin market agency. Not a division. Not a satellite.
Built in Bogotá. Mezcalito los viernes. 305 when sunny. Asado los domingos, en familia. Pura vida!
global publisher parnterships
proprietray ai frameworks
private equity backed by helios & partners
shareholders, worldwide parnters
pan-regional relationships, full market depth
Rodrigo Salazar
Managing Director
Oscar CaballeroChief Technology Officer
Jennifer NogueraPR + Influence Lead
Laura LopezMedia Director
Isabella WillsHead of design & Innovation
Dora WilliamsGlobal Executive PR Director